Although the term ‘link exchange’ sounds simple, it is not a child’s play. The success of a link exchanging program depends upon finding the right website to link with! An ideal link exchange partner should have visitors similar to that of your website, and vice-versa. There are more such considerations to be kept in mind before embarking on this web promotion method.

There are some misconceptions related to link exchange method of online marketing. A common line of thought is that links to other websites create a net traffic drain. It is important to remember that the benefits of link exchanging outweigh click-out occasions almost 50:1! However, to reduce the occasional click-outs you need learn how to design link page which will open all outgoing links in a new window, while keeping your website page open on the viewer’s system.