Successfully expanding a business Web presence through a Facebook page that creates hype and has a positive impact on a company's image is a highly skilled art that many lack.  Nevertheless, it is a skill that can also be taught to anyone who wants to dedicate the time and energy to learn how to do it right.  If you want your business to move and shake the Web with its latest products and info, you should strive to follow the methodology of the experts who already know exactly how to make that happen through Facebook.  It is difficult to understand why many failing businesses chose to ignore such a crucial factor in online marketing.