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Everybody is constantly saying that the more traffic you bring your site, the more sales you'll bring in, after all its simply a numbers game correct?

I don’t believe so.

People need to know that driving traffic to a website simply for the sake of driving traffic isn’t aiding sales numbers. While it may be assisting people in terms of SEO and getting a website ranked higher in search engines, it isn't directly helping anyone finish sales if the correct traffic isn't being driven to a website.