There are numerous ways to make your business a success. Many new business owners are encouraged to begin marketing to the people they know. All the same, if you want to be prosperous, then you are going to need to reach beyond that. Today we are going to talk about warm and cold marketing in regard to a marketing strategy for growing your small business over the long term.

Warm marketing is usually the first area applied when it comes to going through the motions of embarking on a new business venture.

The term cold market is usually used when referring to prospects that are not known to the individual intending to introduce the business plan to.