Selecting a theme or topic should be the first step as all consequent actions should ideally lead back to this one established fact. With this clearly outlined it would also be easier to focus all attention and efforts to be aligned to this basic theme.

Choosing a topic that would reflect the expertise and interests of the individual would then easily facilitate relevant information as most sites are set up with the intention of providing this.

Using the law of supply and demand the individual should be able to make an informed decision on the function and niche that the site should be built around.

Providing information on matters that have market interest especially if it is a niche that in not currently very wide spread with information.